Negative symbolic consumption and consumers' drive for self-esteem: the case of the fashion industry

Banister, E N and Hogg, M K (2004) Negative symbolic consumption and consumers' drive for self-esteem: the case of the fashion industry. European Journal of Marketing, 38 (7). pp. 850-868. ISSN 0309-0566

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Item Type:
Journal Article
Journal or Publication Title:
European Journal of Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43768
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Jan 2020 02:06