Marketing as cooking: return of the sophists

Tonks, D G (2002) Marketing as cooking: return of the sophists. Journal of Marketing Management, 18 (7-8). pp. 803-822. ISSN 0267-257X

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Item Type: Journal Article
Journal or Publication Title: Journal of Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43657
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:02
Refereed?: Yes
Published?: Published
Last Modified: 26 Jun 2019 10:59
URI: https://eprints.lancs.ac.uk/id/eprint/43657

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