Market segments: fallacies and faults

Tonks, D G and Farr, M W (2001) Market segments: fallacies and faults. Active Learning in Higher Education, 2 (2). pp. 187-203. ISSN 1469-7874

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Item Type:
Journal Article
Journal or Publication Title:
Active Learning in Higher Education
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43655
Deposited By:
Deposited On:
11 Jul 2011 18:02
Refereed?:
Yes
Published?:
Published
Last Modified:
11 May 2020 00:01