Data, privacy and relationship marketing: a conundrum

Long, G and Angold, S J and Hogg, M K (1998) Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing, 5 (3). pp. 231-244. ISSN 1350-2328

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Database Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43474
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
14 Jul 2020 02:51