Strategic alliances: partner as customer

Perks, H and Easton, G (2000) Strategic alliances: partner as customer. Industrial Marketing Management, 29 (4). pp. 327-338. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43470
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jul 2020 09:42