'Reading' advertising and 'writing' identity

Auty, S G and Elliott, R (1999) 'Reading' advertising and 'writing' identity. Advances in Consumer Research, 26 (1). pp. 439-444. ISSN 0915-5524

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Item Type:
Journal Article
Journal or Publication Title:
Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43447
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Jun 2020 01:33