Implementing programmatic initiatives in manufacturer-retailer networks

Mouzas, S and Araujo, L M (2000) Implementing programmatic initiatives in manufacturer-retailer networks. Industrial Marketing Management, 29 (4). pp. 293-303. ISSN 0019-8501

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Item Type: Journal Article
Journal or Publication Title: Industrial Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43441
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 17:59
Refereed?: Yes
Published?: Published
Last Modified: 25 Feb 2020 06:53
URI: https://eprints.lancs.ac.uk/id/eprint/43441

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