Dramaturgical Capitalization of Positive Emotions:The Answer for Facebook Success?

Sas, Corina and Dix, Alan and Hart, Jennefer and Ronghui, S (2009) Dramaturgical Capitalization of Positive Emotions:The Answer for Facebook Success? In: BCS-HCI '09 Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology. British Computer Society, cambridge, pp. 120-129.

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Abstract

Although user behavior in the popular Facebook social network site has been intensely investigated since the site came live in 2004, we know little about users’ emotions and values weaved in the fabric of their interactions. We report on a diary study for collecting daily accounts of users’ most memorable Facebook experiences. Outcomes emphasize the distinction between public and private presentation together with user motivation for engaging in these roles. Findings outline the role of impression management in the capitalization of positive emotions: a process through which people derive associated benefits from sharing them. Outcomes also suggest that at their heart, people’s most memorable experiences with Facebook are all about positive emotions, in particular those concerned with connectedness and entertainment. Finally, we discuss the implications of these findings for experience design and propose design tactics and guidelines integrated into a framework for designing for connectedness and entertainment.

Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
© ACM, 2009. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in BCS-HCI '09 Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology 2009 https://dl.acm.org/citation.cfm?id=1671011.1671025
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/qa75
Subjects:
ID Code:
42424
Deposited By:
Deposited On:
17 Jun 2009 14:23
Refereed?:
Yes
Published?:
Published
Last Modified:
07 Aug 2020 02:38