From 'Hindolence' to 'Spirinomics': Discourse, Practice and the Myth of Indian Enterprise

Birtchnell, Thomas (2009) From 'Hindolence' to 'Spirinomics': Discourse, Practice and the Myth of Indian Enterprise. South Asia: Journal of South Asian Studies, 32 (2). pp. 248-268. ISSN 0085-6401

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Abstract

A resurgence in Hindu nationalism in India is accompanying a burgeoning interest in Indian spiritual values in global aspirational and management literature. This article traces the shift in understandings of the economic valency of Indian spiritual values outlining the popular relation of Hindu values to economic growth and management and leadership discourse and practice.

Item Type: Journal Article
Journal or Publication Title: South Asia: Journal of South Asian Studies
Uncontrolled Keywords: /dk/atira/pure/researchoutput/libraryofcongress/hm
Subjects:
Departments: Faculty of Arts & Social Sciences > Sociology
ID Code: 40218
Deposited By: Dr Thomas Birtchnell
Deposited On: 18 Apr 2011 12:57
Refereed?: Yes
Published?: Published
Last Modified: 14 Sep 2019 03:56
URI: https://eprints.lancs.ac.uk/id/eprint/40218

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