Marketing and design management.

Bruce, Margaret and Cooper, Rachel (1997) Marketing and design management. Intl Thomson Business Press, London. ISBN 9781861521736

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Abstract

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

Item Type:
Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/nc
Subjects:
ID Code:
39848
Deposited On:
28 Feb 2011 10:08
Refereed?:
No
Published?:
Published
Last Modified:
05 Jun 2020 06:53