Managing corporate social responsibility through design.

Koo, Yoori and Cooper, Rachel (2011) Managing corporate social responsibility through design. Design Management Review, 22 (1). pp. 68-79. ISSN 1557-0614

Abstract

Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.