Managing corporate social responsibility through design.

Koo, Yoori and Cooper, Rachel (2011) Managing corporate social responsibility through design. Design Management Review, 22 (1). pp. 68-79. ISSN 1557-0614

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Abstract

Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.

Item Type:
Journal Article
Journal or Publication Title:
Design Management Review
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/nx
Subjects:
ID Code:
39794
Deposited On:
24 Feb 2011 09:39
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Jul 2020 03:12