Practitioner problems with gauging market orientation : an exploratory investigation.

Mason, Katy J. and Harris, L. C. (2004) Practitioner problems with gauging market orientation : an exploratory investigation. In: Academy of Marketing Conference 2004, 2004-01-01. (Unpublished)

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Item Type:
Contribution to Conference (Other)
Journal or Publication Title:
Academy of Marketing Conference 2004
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/hf
Subjects:
ID Code:
33097
Deposited By:
Deposited On:
27 Apr 2010 15:58
Refereed?:
Yes
Published?:
Unpublished
Last Modified:
25 May 2020 00:57