Practitioner problems with gauging market orientation : an exploratory investigation.

Mason, Katy J. and Harris, L. C. (2004) Practitioner problems with gauging market orientation : an exploratory investigation. In: Academy of Marketing Conference 2004, 2004-01-01. (Unpublished)

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Item Type: Contribution to Conference (Other)
Journal or Publication Title: Academy of Marketing Conference 2004
Uncontrolled Keywords: /dk/atira/pure/researchoutput/libraryofcongress/hf
Subjects:
ID Code: 33097
Deposited By: Mr Richard Ingham
Deposited On: 27 Apr 2010 15:58
Refereed?: Yes
Published?: Unpublished
Last Modified: 26 Aug 2019 00:17
URI: https://eprints.lancs.ac.uk/id/eprint/33097

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