An exploratory investigation into the multiple levels of corporate identity within alternative business models.

Mason, Katy and Simões, Claudia and Leek, Sheena (2006) An exploratory investigation into the multiple levels of corporate identity within alternative business models. In: Academy of Marketing Conference 2006, 2006-07-032006-07-06. (Unpublished)

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Item Type:
Contribution to Conference (Other)
Journal or Publication Title:
Academy of Marketing Conference 2006
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/hf
Subjects:
ID Code:
33094
Deposited By:
Deposited On:
27 Apr 2010 15:53
Refereed?:
Yes
Published?:
Unpublished
Last Modified:
16 Feb 2020 00:44