An exploratory investigation into the multiple levels of corporate identity within alternative business models.

Mason, Katy and Simões, Claudia and Leek, Sheena (2006) An exploratory investigation into the multiple levels of corporate identity within alternative business models. In: Academy of Marketing Conference 2006, 2006-07-032006-07-06. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to Conference (Other)
Journal or Publication Title: Academy of Marketing Conference 2006
Uncontrolled Keywords: /dk/atira/pure/researchoutput/libraryofcongress/hf
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 33094
Deposited By: Mr Richard Ingham
Deposited On: 27 Apr 2010 15:53
Refereed?: Yes
Published?: Unpublished
Last Modified: 17 Aug 2019 23:59
URI: https://eprints.lancs.ac.uk/id/eprint/33094

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