Markets, business models and growth of the firm.

Mason, Katy J. (2008) Markets, business models and growth of the firm. In: The 24th IMP Conference Studies on Business Interaction – Consequences for Business in Theory and Business in Practices, Thursday 4th September – Saturday 6th September 2008, Uppsala University.

[img] Microsoft Word (Word)
IMP_2008__Markets_Business_Models_and_Growth_Resubmitted.doc
Restricted to Registered users only

Download (482kB)

Abstract

The business press is full of examples of how firms use business models to identify and frame or reshape new markets. Yet to-date our understanding of how business models affect market-making has not received much consideration by the marketing literature. This papers sets out to explore the use of business models in market-making through an assimilation of the business model and market-making literatures and the examination of an illustrative case heralded in the media as the ‘way forward for market making’ – Nintendo. The paper concludes by considering the implications of business models as a tool for market-making and its implications for the way we think about the growth of the firm.

Item Type: Contribution to Conference (UNSPECIFIED)
Journal or Publication Title: IMP Conference Proceedings
Subjects: H Social Sciences > HB Economic Theory
Departments: Lancaster University Management School
ID Code: 26245
Deposited By: Dr Katy J Mason
Deposited On: 22 Apr 2009 13:25
Published?: Published
Last Modified: 10 Jun 2019 18:44
URI: https://eprints.lancs.ac.uk/id/eprint/26245

Actions (login required)

View Item View Item