Le, Khanh and Khan, Hina and Li, Fang Fang and Kunz, Werner (2025) Tactical Disclosure: Does Revealing Artificial Intelligence Involvement in Ad Creation Process Influence Persuasion? In: Australian & New Zealand Marketing , Academy Conference (ANZMAC), Macquire University, Sydney, Australia, 1-3rd December :. UNSPECIFIED. (Unpublished)
Full text not available from this repository.Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
Research Output Funding/yes_internally_funded
Subjects:
?? aiconsumer engagementdisclosure strategiesinnovationyes - internally funded ??
Departments:
ID Code:
237688
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Deposited On:
29 May 2026 13:30
Refereed?:
Yes
Published?:
Unpublished
Last Modified:
29 May 2026 13:30