User Perspectives on Terms and Conditions in Virtual Worlds

Blakely, Megan Rae (2026) User Perspectives on Terms and Conditions in Virtual Worlds. Interactive Entertainment Law Review, 9 (1). ISSN 2515-3889 (In Press)

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Abstract

This Article explores terms and conditions (T&Cs) for virtual worlds through the lens of user perspectives. The original, qualitative empirical research via 22 semi-structured interviews and 124 survey responses explores topics including digital terms and conditions, copyright and creativity, loot boxes, and online cultures. This first Article in the series based on this data examines users’ understanding, motivation, and compliance with T&Cs in a persistent online community. Although it is well established that users largely do not read online T&Cs prior to acceptance, complex online social spaces, such as Massively Multiplayer Online Games (MMOs), necessitate equally complex legal and technological dynamics. These virtual worlds can be difficult to infiltrate and analyse without active participation and a deeper understanding of the social mores and technical tools of the specific space. Therefore, obtaining valuable data from users in this context is a rare resource for law and industry. This Article and the following series provide some insight into user understanding of the law in these areas.