LOADING

Guest editorial: Package design: overcoming challenges for brands

Chrysochou, P. and Orth, U.R. and Skandalis, A. and Brennan, L. (2025) Guest editorial: Package design: overcoming challenges for brands. Journal of Product and Brand Management, 34 (2). pp. 153-157. ISSN 1061-0421

[thumbnail of Anonymous_manuscript]
Text (Anonymous_manuscript)
Anonymous_manuscript.pdf - Accepted Version
Available under License Creative Commons Attribution.
Download (267kB)
Item Type:
Journal Article
Journal or Publication Title:
Journal of Product and Brand Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1408
Subjects:
?? strategy and managementmanagement of technology and innovation ??
Departments:
Lancaster University Management School > Marketing
ID Code:
229074
Deposited By:
ep_importer_pure
Deposited On:
24 Apr 2025 15:10
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Apr 2025 15:10
URI:
https://eprints.lancs.ac.uk/id/eprint/229074