The use of social networks to improve student engagement and implement a research-led curriculum

Izquierdo Sanchez, Sofia and Tayler, William (2025) The use of social networks to improve student engagement and implement a research-led curriculum. Working Paper. Lancaster University, Department of Economics, Lancaster.

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Abstract

Integrating research and teaching in higher education is a challenging yet important issue. Whilst evidence suggests that research quality in economics often correlates negatively with student satisfaction, incorporating research into the curriculum generally enhances student motivation and grades. We implemented an Instagram account as a supplementary resource across 4 courses in 2 universities. The account aimed to (1) introduce research-led teaching activities, (2) boost engagement, and (3) connect teaching to students’ real lives. Our findings reveal a positive link between student interaction with the account and improved percentile ranks, higher final grades, and successful course completion. This effect was notably stronger among students with specific learning difficulties.