Owens, Jon and Cooper, Rachel (2001) The importance of a structured New Product Development (NPD) process : A methodology. IEE Colloquium (Digest) (46 PAR). 10/1-10/2. ISSN 0963-3308
Full text not available from this repository.Abstract
In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.