Creative product design in hybrid and virtual teams

Chamakiotis, Petros and Panteli, Niki and Narvaez, Francisco (2024) Creative product design in hybrid and virtual teams. Journal of Information Technology Teaching Cases.

Text (JITTC Teaching Case for class use accepted 28 10 2024)
JITTC_Teaching_Case_for_class_use_accepted_28_10_2024.pdf - Accepted Version
Available under License Creative Commons Attribution.
Download (288kB)

Abstract

The teaching case is based on two teams that were tasked with the design of two different digital products: a planned five-month project (known internally as Seasonal Sales Team; SST), in view of the forthcoming sales season; and an impromptu 24-hour project (known as Elec24) in response to unexpected national elections. Despite their similarities, the two projects differ in terms of their degree of virtuality (hybrid vs virtual) and temporality (long vs short lifespan). By focussing on Lorena, an experienced product designer who has taken on the responsibility for the two projects, the case explores how virtuality and temporality influence the teams’ coordination plan and creative process.