The Paradox of Plastic Packaging

Piacentini, Maria and Stowell, Alison and Hadley, Charlotte and Mumford, Clare and Verma, Savita and Cronin, James and Hardy, John and Hendry, Linda and Skandalis, Alex (2025) The Paradox of Plastic Packaging. In: Routledge Companion to Marketing and Sustainability :. Routledge. (In Press)

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Abstract

This chapter examines the paradox of plastic packaging in the food industry. While plastic food packaging offers undeniable benefits such as protection, extended shelf life, and enhanced consumer appeal, it poses significant environmental challenges. The persistence of plastic waste in the environment, with only a small fraction being recycled, raises concerns about its impact on ecosystems and human health. The chapter emphasises the need for collaboration among consumers, businesses, and waste management organizations to develop and implement effective strategies. We call for a critical examination of the necessity of plastic packaging and advocate for designs that prioritise recyclability or reuse. In the second part of the chapter, we highlight successful sustainable packaging projects, providing concrete examples of how innovative materials and strategies can lead to a more environmentally sustainable future. Highlighting the political nature of the issue and the influence of supply chain stakeholders and policymakers, the chapter emphasises the importance of adopting a multi-pronged approach to create sustainable and responsible packaging practices. This work contributes to the broader discussion on sustainable consumption and the need for balance between convenience and environmental stewardship. By recognising all these aspects, we can begin to create a more sustainable and responsible approaches to plastic packaging.