El Buen Pastor Farm : Blending Entrepreneurial Mindset, Stewardship, and Faith in Coffee Production and Diversification

Cavalcanti Junqueira, Miriam Isabella and Discua Cruz, Allan (2024) El Buen Pastor Farm : Blending Entrepreneurial Mindset, Stewardship, and Faith in Coffee Production and Diversification. In: Faith-Based Entrepreneurship :. Christian Faith Perspectives in Leadership and Business ((CFPLB)) . Palgrave McMillan, Cham, pp. 237-261. ISBN 9783031651984

Text (el_buen_pastor)
el_buen_pastor.pdf - Accepted Version
Restricted to Repository staff only until 11 September 2025.
Available under License Other.
Download (435kB)

Abstract

This chapter focuses on El Buen Pastor's family business (The Good Shepherd), which harvests and commercializes specialty coffee. The family business is located in the central region of Honduras, Central America. The firm has begun exporting its coffee-to-coffee trading companies in the U.S. Firm leaders wanted to integrate principles of the Christian faith into developing their business. The development of the case allows readers to consider an approach to integrating faith through entrepreneurial stewardship and entrepreneurial mindset in aspects such as branding strategy and diversification. This case addresses two fundamental questions: How can a young family firm integrate a Christian perspective into its growth and development? How can such integration enhance its diversification strategy?