'A Different World' : Shifting Masculinities in the Transition to Call Centres

Knights, David and McCabe, Darren (2001) 'A Different World' : Shifting Masculinities in the Transition to Call Centres. Organization, 8 (4). pp. 619-645. ISSN 1350-5084

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Abstract

This article explores how business process reengineering (BPR) is informed by a masculine discourse that emphasizes competition, control and conquest while simultaneously appealing to care, trust, nurturing, creativity and teamwork. We explore how this contradiction is reflected in the language and practice of management. We demonstrate some of the ways in which this contradiction infuses with, subverts and may ultimately undermine BPR. We locate the debate within a contextual consideration of how reengineering is displacing an earlier form of masculinity within financial services which we understand and describe as paternalism. It is apparent that the pre-eminence of masculinity was never questioned. Indeed, both paternalism and reengineering simply fought over which masculinity would predominate.

Item Type:
Journal Article
Journal or Publication Title:
Organization
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1400
Subjects:
?? business reengineeringempowermentgenderidentitypowergeneral business,management and accountingstrategy and managementmanagement of technology and innovationbusiness, management and accounting(all) ??
ID Code:
222192
Deposited By:
Deposited On:
16 Jul 2024 01:25
Refereed?:
Yes
Published?:
Published
Last Modified:
17 Sep 2024 13:25