Digital Marketing and Social Media

Ryder, Mike and Fernandes, Josi (2024) Digital Marketing and Social Media. LUMS: Making Marketing Matter.

Abstract

Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students. Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends. His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).