Cheded, Mohammed and Hutton, Martina and Steinfield, Laurel and Bettany, Shona and Burchiellaro, Olimpia and Venkatraman, Rohan (2024) Moving gender across, between and beyond the binaries : In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs, 58 (1). pp. 209-222. ISSN 0022-0078
Full text not available from this repository.Abstract
This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.