Garcia Martin, Patricia Carolina and Schroeder, Andreas and Ziaee Bigdeli, Ali and Baines, Timothy S (2017) Value in servitization: From dyad to network level : 24th EurOMA conference. In: 24th EurOMA Annual Conference, 2017-07-01 - 2017-07-05, Edinburgh.
Full text not available from this repository.Abstract
Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.