Naik, Parikshit and Schroeder, Andreas and Ziaee Bigdeli, Ali and Baines, Timothy S (2017) Enabling servitization by affordance actualization. In: 24th EurOMA Annual Conference, 2017-07-01 - 2017-07-05, Edinburgh.
Full text not available from this repository.Abstract
Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.