Schroeder, Andreas and Beltagui, Ahmad and Shi, Victor Guang and Kandemir, Cansu and Omidvar, Omid and Yang, Miying and Hughes, Ruby and Wasserbauer, Raphael (2020) Digital twin for Advanced Service delivery systems: Opportunities and challenges. In: EurOMA Conference 2020, 2020-06-29 - 2020-06-30.
Full text not available from this repository.Abstract
Implementing an Advanced Services strategy may bring economic, social and environmental sustainability, but requires orchestration of a complex system of interdependent actors. Customers, suppliers, contractors and other intermediaries must be co-ordinated effectively for mutual benefit. Doing so requires appropriate data not only related to products, but also service delivery and (customers’) use environment. This research proposes a Digital Twin approach to capturing and processing real-time data from each of these three levels, in order to orchestrate successful value creation.