Demand Forecasting for Executives and Professionals

Kolassa, Stephan and Rostami-Tabar, Bahman and Siemsen, Enno (2023) Demand Forecasting for Executives and Professionals. CRC Press. ISBN 9781032507736

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Abstract

This book surveys what executives who make decisions based on forecasts and professionals responsible for forecasts should know about forecasting. It discusses how individuals and firms should think about forecasting and guidelines for good practices. The book introduces readers to the subject of time series, presents basic and advanced forecasting models, from exponential smoothing across ARIMA to modern Machine Learning methods, and examines human judgment’s role in interpreting numbers and identifying forecasting errors and how it should be integrated into organizations. This is a great book to start learning about forecasting if you are new to the area of forecasting or have some preliminary exposure to it. Whether you are a practitioner, either in a role managing a forecasting team or operationally involved in demand planning, a software designer, a student, or an academic teaching business analytics, operational research, or operations management courses, the book can inspire you to re-think demand forecasting. No prior knowledge of higher mathematics, statistics, operations research, or forecasting is assumed in this book. It is designed to serve as a first introduction to the non-expert who needs to be familiar with the broad outlines of forecasting without specializing in it. This may include a manager overseeing a forecasting group, or a student enrolled in an MBA program, an executive education course, or programs not specializing in analytics. Worked examples accompany the key formulae to show how they can be implemented. Key Features: • While there are many books about forecasting techniques, very few are published targeting managers. This book fills that gap. • It provides the right balance between explaining the importance of demand forecasting and providing enough information to allow a busy manager to read a book and learn something that can be directly used in practice. • It provides key takeaways that will help managers to make a difference in their companies.

Item Type:
Book/Report/Proceedings
Uncontrolled Keywords:
Research Output Funding/no_not_funded
Subjects:
?? forecastingsupply chainno - not fundedgeneral mathematicsc22c32c53m21 ??
ID Code:
213416
Deposited By:
Deposited On:
25 Jan 2024 09:40
Refereed?:
No
Published?:
Published
Last Modified:
16 Sep 2024 15:45