“I Am Your Fan; Bookmarked!” Members’ Identification Development in Founder-Led Online Communities

Panteli, Niki and Sivunen, Anu (2019) “I Am Your Fan; Bookmarked!” Members’ Identification Development in Founder-Led Online Communities. Journal of the Association for Information Systems, 20 (6). pp. 824-841. ISSN 1558-3457

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Abstract

In this study, we present the findings from an inductive and interpretive case study of a founder-led online community (OC), exploring how members’ identification develops within the community over time. Using a longitudinal study of an OC that was founded by a reputable individual, it is shown that members were first attracted to the OC through their affective and cognitive identification with the founder; however, over time, they developed identification through social interaction with other members. The findings show that this transformation was enabled by the founder’s communication behavior, which not only led to inspired and engaged members but also to the emergence of new leaders who supported the identification process. The study contributes to the fields of founder-led OCs, identification and emergent leadership in the OC context.

Item Type:
Journal Article
Journal or Publication Title:
Journal of the Association for Information Systems
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1710
Subjects:
?? emergent leadersfounder-led communitiesfoundersidentificationmembershiponline communitiesinformation systemscomputer science applications ??
ID Code:
206115
Deposited By:
Deposited On:
03 Oct 2023 13:30
Refereed?:
Yes
Published?:
Published
Last Modified:
04 Dec 2024 00:43