Kyriakopoulos, Kyriakos and Hughes, Mathew and Hughes, Paul (2016) The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs:Marketing Resources and Radical Innovation Activity. J Prod Innov Manag, 33 (4). pp. 398-417.
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Official URL: https://doi.org/10.1111/jpim.12285
Item Type:
Journal Article
Journal or Publication Title:
J Prod Innov Manag
ID Code:
205830
Deposited By:
Deposited On:
06 Oct 2023 11:40
Refereed?:
Yes
Published?:
Published
Last Modified:
06 Oct 2023 11:40