Owusu-Barnaby, Ayesha and Galindo, Anna and Patel, Michelle and Hughes, Dr. Gareth and Burvill, Dr. Samantha and Licsandru, Dr. Tana and Pressly, Jimmy and Fleming, Will and Brew-Riverson, Dr. Irene and Srisaracam, Dr. Nattida and Thomson, Jennifer (2022) Chapter 11: Promotion. In: Principles of Marketing. Pearson Education, London. ISBN 9781292296159
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Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field. This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts. The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer.