What You're Getting Wrong About Customer Journeys

Gopaldas, Ahir and Siebert, Anton (2022) What You're Getting Wrong About Customer Journeys. Harvard Business Review, 100 (4). pp. 92-99. ISSN 0017-8012

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Item Type:
Journal Article
Journal or Publication Title:
Harvard Business Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
190531
Deposited By:
Deposited On:
19 Apr 2023 15:10
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Sep 2023 23:49