Making AI Infused Products and Services more Legible

Pilling, Franziska and Akmal, Haider Ali and Lindley, Joseph and Gradinar, Adrian and Coulton, Paul (2023) Making AI Infused Products and Services more Legible. Leonardo, 56 (1). pp. 183-189. ISSN 0024-094X

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Abstract

The increasing availability of large data sets has initiated a resurgence in Artificial Intelligence (AI) research. Today AI is integrated into a wide variety of so-called smart products to personalize user experiences. Smart Technologies are typically designed for ease of use, with their complex underlying procedures (intentionally) obfuscated, while explaining particular outcomes is hampered by their inherent ambiguity. This lack of legibility leads to misconceptions about how AI works. Through design research, the authors address the challenge of AI legibility by designing AI iconography as an accessible way to communicate and better understand the role AI and data increasingly play in our everyday interactions.