The Influence of Scandal on Celebrity Capital:Asset, Liability or Both?

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) The Influence of Scandal on Celebrity Capital:Asset, Liability or Both? In: Academy of Marketing Conference, 2022-07-052022-07-07, University of Huddersfield.

Full text not available from this repository.
Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Conference
ID Code:
173312
Deposited By:
Deposited On:
18 Nov 2022 16:00
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Nov 2022 14:54