Locked Down then Locked In!:Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty

Huang, Jingxi and Daryanto, Ahmad and Hogg, Margaret and Bruce, Helen (2022) Locked Down then Locked In!:Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. In: SERVSIG: 12th SERVSIG Conference, 2022-06-162022-06-18.

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Item Type:
Contribution to Conference (Other)
Journal or Publication Title:
SERVSIG: 12th SERVSIG Conference
ID Code:
172022
Deposited By:
Deposited On:
07 Oct 2022 15:40
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Nov 2022 14:53