Scandal and Celebrity Capital: Asset, Liability or Both?

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) Scandal and Celebrity Capital: Asset, Liability or Both? In: 11th EIASM Interpretive Consumer Research Workshop, 2022-06-092022-06-10, University of Liverpool.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
11th EIASM Interpretive Consumer Research Workshop
ID Code:
171760
Deposited By:
Deposited On:
06 Dec 2022 16:10
Refereed?:
Yes
Published?:
Published
Last Modified:
06 Dec 2022 16:10