Wilkinson, Catherine and Patterson, Anthony (2014) Peppa piggy in the middle of marketers and mashup makers : A netnography of absurd animation on youtube. In: Brand Mascots : And Other Marketing Animals. Taylor and Francis, pp. 123-140. ISBN 9780415826761
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Copyright: Copyright 2016 Elsevier B.V., All rights reserved.
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2000
Subjects:
?? economics, econometrics and finance(all)general business,management and accounting ??
ID Code:
169479
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Deposited On:
14 Jul 2022 12:40
Refereed?:
No
Published?:
Published
Last Modified:
16 Jul 2024 05:09