Wilkinson, Catherine and Patterson, Anthony (2014) Peppa piggy in the middle of marketers and mashup makers:A netnography of absurd animation on youtube. In: Brand Mascots. Taylor and Francis, pp. 123-140. ISBN 9780415826761
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Official URL: https://doi.org/10.4324/9780203527757
Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
Copyright: Copyright 2016 Elsevier B.V., All rights reserved.
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400
Subjects:
?? ECONOMICS, ECONOMETRICS AND FINANCE(ALL)BUSINESS, MANAGEMENT AND ACCOUNTING(ALL) ??
ID Code:
169479
Deposited By:
Deposited On:
14 Jul 2022 12:40
Refereed?:
No
Published?:
Published
Last Modified:
15 Sep 2023 02:07