Mobile games success and failure:mining the hidden factors

Kerim, Abdulrahman and Genc, Burkay (2022) Mobile games success and failure:mining the hidden factors. Neural Computing and Applications. ISSN 0941-0643

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Abstract

Predicting the success of a mobile game is a prime issue in game industry. Thousands of games are being released eachday. However, a few of them succeed while the majority fail. Toward the goal of investigating the potential correlationbetween the success of a mobile game and its specific attributes, this work was conducted. More than 17 thousand gameswere considered for that reason. We show that IAPs (In-App Purchases), genre, number of supported languages, developerprofile, and release month have a clear effect on the success of a mobile game. We also develop a novel success scorereflecting multiple objectives. Furthermore, we show that game icons with certain visual characteristics tend to be asso-ciated with more rating counts. We employ different machine learning models to predict a novel success score metric of amobile game given its attributes. The trained models were able to predict this score, as well as the expected rating averageand rating count for a mobile game with 70% accuracy.

Item Type:
Journal Article
Journal or Publication Title:
Neural Computing and Applications
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1712
Subjects:
ID Code:
168418
Deposited By:
Deposited On:
05 Apr 2022 13:05
Refereed?:
Yes
Published?:
Published
Last Modified:
21 May 2022 00:54