Meaning and gender differences

Bezalel, J. and Mugerman, Y. and Winter, E. (2021) Meaning and gender differences. Journal of Behavioral and Experimental Economics, 95. ISSN 2214-8043

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This study utilizes the crowdfunding setting, and examines gender differences with regard to the perceived meaning of donations. The crowdfunding mechanism creates a singular reciprocal interaction where motivations can be examined and compared. We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men. When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution, whereas this effect is largely absent or even reversed in men. Our findings have far-reaching implications in all aspects of donor retention strategies. Specifically, our findings indicate that women are more aligned with the Kantian doctrine of rejecting self-interest considerations of altruistic behavior than men.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Behavioral and Experimental Economics
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Behavioral and Experimental Economics. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Behavioral and Experimental Economics, 95, 2021 DOI: 10.1016/j.socec.2021.101757
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Deposited On:
18 Feb 2022 14:45
Last Modified:
22 Nov 2022 11:03