Insights into the effectuation entrepreneurial approach of small artisan entrepreneurs in Thailand

Supamontri, Kittipoom (2022) Insights into the effectuation entrepreneurial approach of small artisan entrepreneurs in Thailand. PhD thesis, UNSPECIFIED.

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Abstract

The aim of this thesis is to gain insights into the role of effectuation in influencing small artisans’ entrepreneurial decisions, actions and performance in Thailand. Specifically, this study examines the impact and role of effectuation on small artisan entrepreneurs’ performance such as improving business performance, strengthening long-term partnership commitment and managing the Covid-19 crisis.