Business Transformation in an Age of Turbulence-Lessons Learned from COVID-19

Li, Xishu and Voorneveld, Maarten and de Koster, René (2022) Business Transformation in an Age of Turbulence-Lessons Learned from COVID-19. Technological Forecasting and Social Change, 176: 121452. ISSN 0040-1625

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The COVID-19 pandemic has caused global economic turmoil. Although many companies have suffered huge losses, some have flourished by changing their old ways of doing business. We investigate the business transformation process under drastic market changes and time pressure, with a focus on decision speed and structure in the decision & planning phase, the implementation structure and monitoring in the implementation phase, and reinforcement after the implementation. Through case studies in a variety of industries, including manufacturing, e-commerce, and finance, we explore how companies in specific contexts have dealt with the above-mentioned critical factors when transforming their business during the pandemic, whether the experienced transformation processes differ from theory, and if so, how. The examples of business transformations cover eight categories, including work from home, the use of augmented reality, internet of things, and business model redesign. Our findings reveal how these transformations are perceived and evaluated by companies one year into the pandemic. In addition, we show how decision speed, structure of the decision-making process, structure of the implementation process, and scale of the implementation impact the completion time of the transformations. Based on our results, we provide suggestions to companies for an effective business transformation in times of crisis.

Item Type:
Journal Article
Journal or Publication Title:
Technological Forecasting and Social Change
Additional Information:
This is the author’s version of a work that was accepted for publication in Technological Forecasting and Social Change. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Technological Forecasting and Social Change, 176, 2022 DOI: 10.1016/j.techfore.2021.121452
Uncontrolled Keywords:
?? business transformationtechnologycovid-19decision speedtop-down decisionroadmapmonitoringreinforcementbusiness and international managementapplied psychologymanagement of technology and innovation ??
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17 Jan 2022 14:35
Last Modified:
17 Dec 2023 01:55