The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling

Cong, J. and Ahmad, Z. and Alsaedi, B.S.O. and Alamri, O.A. and Alkhairy, I. and Alsuhabi, H. (2021) The Role of Twitter Medium in Business with Regression Analysis and Statistical Modelling. Computational Intelligence and Neuroscience, 2021. ISSN 1687-5265

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Marketing refers to the strategies a company undertakes to promote its brands to its potential audience. Advertising provides useful venues for marketing to promote a company's survives/goods to the audience. It has a positive impact on the sale of services or products. In this study, we consider a well-known online medium called Twitter (the fourth most popular social media platform used by marketers) to check its impact on sales. For this purpose, the simple linear regression modeling approach is implemented to test the significance and usefulness of Twitter advertising on sale. Statistical tests such as t-test and correlation test are adopted to test the hypothesis of the "impact of Twitter advertising on sales."Based on the findings of this study, it is observed that Twitter advertising has a positive impact on sales. Furthermore, a new statistical model called the exponential T-X exponentiated exponential is introduced. The proposed model is very interesting and possesses heavy-tailed characteristics which are useful in finance and other related sectors. Finally, the applicability of the new model is illustrated by considering the sales data.

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Journal Article
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Computational Intelligence and Neuroscience
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Deposited On:
19 Nov 2021 12:09
Last Modified:
22 Nov 2022 10:51