Mining the Past:History Scripting Strategies and Competitive Advantage in a Family Business

Ge, Bingbing and De Massis, Alfredo and Kotlar, Josip (2021) Mining the Past:History Scripting Strategies and Competitive Advantage in a Family Business. Entrepreneurship Theory and Practice. ISSN 1042-2587

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Abstract

History is increasingly recognized as a distinctive source of competitive advantage for family businesses. Taking a rhetorical history perspective, we study how a family business leveraged the family’s three generations long history of entrepreneurship to sustain profitable growth over 16 years. Through our analysis, we identify three history scripting strategies—embedding, elaborating, and building family history—that created important sources of competitive advantage for the family business, facilitating acceptance by broader communities, building a reputation of continuity, and inspiring innovation through tradition. These findings advance the history-informed understanding of family firms’ idiosyncratic sources of superior performance.

Item Type:
Journal Article
Journal or Publication Title:
Entrepreneurship Theory and Practice
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1403
Subjects:
ID Code:
160994
Deposited By:
Deposited On:
14 Oct 2021 08:10
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Oct 2021 04:25