Influencing Environmentally Sustainable Consumer Choice through Information Transparency

Leidner, Dorothy and Sutanto, Juliana and Goutas, Lazaros (2022) Influencing Environmentally Sustainable Consumer Choice through Information Transparency. In: Proceedings of Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences . AIS Electronic Library. ISBN 9780998133157

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Abstract

A number of studies have argued that recent technological and informational affordances have enabled a greater degree of transparency, which can in turn guide consumer behavior towards more sustainable patterns of consumption. This paper examines whether sustainability attribute information influences sustainable product choice. Our hypotheses are driven by construal level theory and tested through a stated choice experiment in the context of a self-developed online grocery store. Our results show that the mere disclosure of sustainability information does not influence consumers to choose a sustainable product. Rather, the effect of sustainability information on sustainable product choice depends on the sustainability attributes provided. We discuss the contributions of our study to the literature and the implications for practitioners.

Item Type:
Contribution in Book/Report/Proceedings
ID Code:
160199
Deposited By:
Deposited On:
04 Nov 2022 17:10
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 17:37