Heroes, Villains, and Victims : Tracing Breast Cancer Activist Movements

Cheded, Mohammed and Hopkinson, Gillian (2021) Heroes, Villains, and Victims : Tracing Breast Cancer Activist Movements. In: Healthcare Activism Markets, Morals, and the Collective Good :. Oxford University Press, Oxford, pp. 165-197. ISBN 9780198865223

[thumbnail of Geiger_97801988652232_7_edited]
Text (Geiger_97801988652232_7_edited)
Geiger_97801988652232_7_edited.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial.

Download (354kB)


This chapter explores the construction of dramaturgic characters in social movement narratives surrounding breast cancer. It contributes to developing a better understanding of the role of plotting and characterization in these social movement narratives by highlighting three primary functions. First, the authors elaborate on the functions of the plotting of the central characters of a social movement narrative and their emotional appeal, in contributing to mobilizing collective action as well as operating a disciplining tool for the biological citizen. Second, they shed light on the effects of the simplification versus complexification of the characterization of the villain on mobilizing the audience’s emotions. Finally, they discuss the role of the individualization and collectivization dynamics in the various social movement narratives in stabilizing and/or destabilizing certain political realities.

Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
This is a pre-copy-editing, author-produced PDF of a chapter accepted for publication in Healthcare Activism: Markets, Morals, and the Collective Good Edited by Susi Geiger. The definitive publisher-authenticated version Heroes, Villains, and Victims: Tracing Breast Cancer Activist Movements, Mohammed Cheded and Gillian Hopkinson Chapter 7 of Healthcare Activism: Markets, Morals, and the Collective Good Edited by Susi Geiger, 2021 reproduced by permission of Oxford University Press https://global.oup.com/academic/product/healthcare-activism-9780198865223
?? social movementshealthcare activismnarrativescharacterizationindividualizationbreast cancercancer activism ??
ID Code:
Deposited By:
Deposited On:
21 Sep 2021 14:30
Last Modified:
13 Nov 2023 00:43