Open sustainability : Conceptualization and considerations

Chakrabarti, Ronika and Henneberg, Stephen and S.Ivens, Björn (2020) Open sustainability : Conceptualization and considerations. Industrial Marketing Management, 89. pp. 528-534. ISSN 0019-8501

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Abstract

Sustainability represents a ‘grand challenge’, which can often not be addressed by actions of individuals or single organizations alone. To understand collaborative sustainability activities, in this article we propose the concept of open sustainability. We derive open sustainability from literature in the areas of sustainability, open approaches, and open innovation, and define the concept based on key tenets as follow: open sustainability refers to an orchestrated distributed process in which a focal company interacts with partners across organizational boundaries in order to better achieve its own (micro-level) sustainability objectives, its direct nets' (meso-level) sustainability objectives, and the broader networks' (macro-level) sustainability objectives, both short and long term. Based on this definition, we introduce the articles of our special section on open sustainability.

Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? sustainabilityopen approachesopen innovationconcept developmentmarketing ??
ID Code:
158593
Deposited By:
Deposited On:
19 Aug 2021 11:00
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 20:59