Customer empowerment in the digital age

Acar, Oguz Ali and Puntoni, Stefano (2016) Customer empowerment in the digital age. Journal of Advertising Research, 56 (1). pp. 4-8. ISSN 0021-8499

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Advertising Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
157060
Deposited By:
Deposited On:
23 Jul 2021 12:35
Refereed?:
Yes
Published?:
Published
Last Modified:
14 Oct 2021 05:43